Counterfactual

The Parallel Lives of Wrigley and Peyton

In 46 boys, Wrigley found its level. 50 years earlier, Peyton occupied that same statistical address.

2003–2025

Wrigley

peak 2017 2025 1900192019401960198020002020
Peak year 2017
Peak births 57
Latest count 46
Status Stable
Peak generation Gen Alpha
1884–2025

Peyton

peak 2007 2025 1900192019401960198020002020
Peak year 2007
Peak births 3,375
Latest count 398
Status Declining
Peak generation Gen Z
Wrigley and Peyton peaked in the same cultural weather — the Gen Alpha naming world. They are not replacements; they are siblings separated by 50 years, occupying the same statistical address at different addresses in time.