Thirty ways of looking at a name.

Every chart is a different lens on the same story: how culture moves through the act of naming a child.

Open the full exhibit →

New / Bold & Shareable · #14–30

14 / The Memorial

The Graveyard

Every dot is a name once given to thousands of children — that no parent has chosen in over a decade. Hover to read the epitaph.

US · Extinct · Scatter
15 / The Revival

Comeback Heartbeats

Names that flatlined — then came roaring back. Each trace is an EKG: original surge, long quiet, second pulse. Phosphor-green on black.

US · Comebacks · EKG
16 / The Hegemony

Mary's Empire

The #1 name's market share, 1880–2024. Watch an 80-year empire shatter into a thousand fragments in the space of two decades.

US · Dominance · Strip
17 / The Contagion

The Name Surge

The biggest single-decade explosions in naming history. Jennifer added 218,000 girls in the 1960s. Quantifying the contagion of name trends.

US · Surges · Bar chart
18 / The Archetypes

Name Velocity

Every name plotted by two speeds: rise to peak and fall to half. Four quadrants reveal the fundamental archetypes — Fads, Legends, Rockets, Flashes.

US · Scatter · Archetypes
19 / The Star Map

Name Constellations

A force-directed star map where names that shared similar trajectories orbit each other. The Jennifer-Ashley cluster. The eternal John-William-James core.

US · Network · Force graph
20 / The Strata

The Fossil Record

140 years of naming history as geological strata. Each layer is a decade. Names embedded like fossils — sized by dominance, colored by era. What layer are you from?

US · Decades · Stratigraphy
21 / The Thermal Scan

The Heatwave

A thermal camera pointed at 140 years of naming. Hot colors = peak popularity. Watch the baby boom ignite. Watch the modern long-tail cool everything down.

US · Heatmap · Thermal
22 / The Long Game

Tenure

Every name that has ever held a top-100 position, 1880–2025. A barcode of entrances, exits, and the few names that never left. Who held the longest continuous reign?

US · Top 100 · Timeline
23 / The Crossing

Gender Crossings

Names that started as one sex, crossed the line, and never came back. Riley, Avery, Shirley, Leslie — the flow is almost always male → female. Charted by crossing year.

US · Unisex · Dual-line
24 / The Monopoly

Mary's Empire, Measured

The #1 name once claimed 1 in 14 American girls. Today's top name claims 1 in 100. The HHI concentration index shows exactly when the empire shattered.

US · HHI · Diversity
25 / The Last Sound

How Names End

The final letter is the sound that lingers. The -N wave overtook boys in the 1960s. The -A dominance of girls' names has held for a century. A heatmap of sonic fashion.

US · Alphabet · Heatmap
26 / The Epidemic

Suffix Waves

Name endings spread like infections. The -den/-aden cluster exploded after 1990. The -ella renaissance took hold in 2005. Each wave is a generation's unconscious trend.

US · Phonemes · Streamgraph
27 / The Acceleration

How Fast Names Peak

In 1920, a popular name might take 40 years to reach its peak. Today's viral names peak in 3–5 years. The naming fashion cycle has accelerated by a factor of 8.

US · Scatter · Fashion cycle
28 / The Mortality

The Survival Curve

How long does a name live? The class of 1880 was still 80% intact after 50 years. The class of 2000 lost half its names in 15. Kaplan-Meier epidemiology applied to language.

US · Survival · Kaplan-Meier · Cohort
31 / The Ripple

The Wavefront

Names don't appear everywhere at once — they spread like ripples. Pick a name and watch it diffuse across America, state by state, year by year. An animated map of cultural contagion.

US · Geographic · Animation · Diaspora
32 / The Census

The Living Map

Not what parents are choosing — what the name landscape actually looks like today. Each rectangle is sized by estimated living bearers, colored by median age. James looms. Liam is small.

US · Treemap · Living · Actuarial

The Exhibit / Thirteen original views

2025 / New Data

Nobody Named in 2025

Names moving below the SSA reporting threshold in 2025, shown beside the arrivals rising quickly.

US · 1880–2025
01 / The Big Picture

The Pulse of a Nation

135 years of American births stacked by sex. Watch the baby boom swell and the echo boom ripple.

US totals · 1880–2015
02 / The Balance

The Gender Ratio Drift

For every 1,000 girls, how many boys? The line drifts with wars, medicine, and social change.

Ratio · Baseline 1,050
03 / Name Tectonics

The Rise and Fall of Names

British names as a streamgraph. Watch cultural waves ripple through generations.

UK · 1996–2015
04 / Musical Chairs

The Race for #1

Top British names jockey for position over two decades. Some reign; others flash and fade.

UK rankings · Bump chart
05 / The Alphabet

What Letter Does Your Name Start With?

A radial chart of first letters. Some dominate; others barely register.

UK · Radial
06 / Individuality

The Naming Diversity Index

Top-10 share has collapsed from 41% to 9%. Shannon entropy measures the quiet revolution.

US · Concentration
07 / Shooting Stars

Rise & Fall

96 sparklines sorted by peak year. Read left-to-right, top-to-bottom, and watch generational waves roll.

US · Small multiples
08 / Letter Waves

The Alphabet Through Time

The J-wave crests in the 1960s. The A-wave builds in the 2000s. A heatmap of shifting letter preference.

US · Heatmap
09 / Decay

The Half-Life of Fame

Names burned out faster over time. In the 1800s they lasted generations; today, under a decade.

US · Scatter
10 / Sound

How Names End

-a surged for girls. -an and -en dominate for boys. Sonic formulas parents follow unconsciously.

US · Streamgraph
11 / Crossing

Names That Crossed the Line

Shirley, Leslie, Tracy, Taylor, Jordan. The flow is almost always male → female, never the reverse.

US · Dual-axis
12 / Fingerprints

The Decade Signature

Each era has a unique shape: name length, entropy, novelty, gender-neutral share. Watch conformity unravel.

US · Radar
13 / Ghosts

Almost Famous

Names that peaked in the top 50 but never cracked the top 10. Mildred, Gladys, Beverly, Tiffany.

US · Phantom horizon